Hatch Kids

Rest 2nd Gen Launch

Hatch’s beloved kid’s product, Rest, got an upgrade. In an effort to move to a subscription based business, Rest 2nd Gen was positioned as everything the beloved Rest has plus new and improved features. In August of 2021, Hatch soft launched Rest 2nd Gen to existing Hatch users as a beta test. The team then used those learnings to not only improve the product, but improve how we market the product. In July of 2022 Hatch publicly launched Rest 2nd Gen. Hatch continued to use customer feedback to improve the accompanying app to provide parents and their little ones with the best sleep ever.

For the official launch campaign the internal creative marketing team came up with the concept of Magic Moments. This centered around all the magic moments that Rest can give parents and their families. This spanned paid social to highlight features and benefits, email prospecting and onboarding, and organic social using real user stories.

More coming soon :)